Founding of FINEXITY AG
We analyzed the portfolio structure of ultra-high-net-worth individuals (UHNWI), individuals with freely disposable assets of more than US$30 million. We identified a clear correlation between their outperformance relative to the average individual investor and their diverse portfolio structure.
The key factor here is that UHNWIs invest approximately 45-50 % of their total portfolio in alternative assets!
The majority of these assets are not available to the private investor to date. We break down the following barriers to entry:
We open up investments that were previously inaccessible to private investors due to the significant purchase prices and corresponding capital requirements.
We offer a professional analysis of the asset to be financed to prevent uneconomical investment decisions.
We facilitate the extremely time-consuming management of a tangible asset through professional management in order to generate the best possible return.
We eliminate significant bureaucratic expenses and associated costs, such as notary visits, and increase the flexibility and liquidity of an alternative investment.
We provide investors with access to alternative investments such as real estate, art, fine wine, classic cars and diamonds and ensure professional management of the tangible assets including selection, purchase and rental or storage. You invest 100 % digitally. With the help of blockchain technology, intermediaries are eliminated – saving up to 80 % of the costs of a conventional securities issue. You also benefit from maximum flexibility, as your digital shares can be traded free of charge at any time via our over-the-counter secondary market.
Moritz Fürste: world champion, European champion, Olympic champion, world hockey player, entrepreneur
The challenge is to find partners who can support me in areas where I am not an expert. The whole topic of personal development and dealing with one's own finances and also planning are extremely complicated. And I still advise everyone today, just like you rely on having someone to make you better in sports, to find someone to make you better in these things.
Founding of FINEXITY AG
Successful coordination with Federal Financial Supervisory Authority (BaFin)
Market entry as Germany’s first Blockchain-based real estate investment platform
Tokenization of the first project “Jenfelder Au”
German Business Award as Germany's most innovative real estate investment platform
Successful structuring and listing of further properties
German Excellence Prize as best financial start-up in Germany
Launch of “Club Deals”
Over 5 million euros managed assets
Opening of the platform as a Software-as-a-Service (SaaS) solution for third-party providers
Initiation of partner program
Multi-asset relaunch: Launch of the asset class art
Launch of the FINEXITY app
Launch of the asset classes Fine Wine, Diamonds and Classic Cars
Over 10 million euros managed assets
Launch of Europe’s first blockchain-based secondary market for tokenized securities
The idea for FINEXITY began when Henning and his wife Maria wanted to buy their own home four years ago. The children were there and the desire for a beautiful, spacious home was big - they were longing for a change in lifestyle. At the same time, the path to financial independence was to be continued. A frequent starting point for young families and many working people, especially in cities. A colleague at the time told Henning: 'What's wrong with the dream of owning a house? It's the word owner.' This catchy phrase remained stuck for a long time, and Henning postponed purchasing a house with his wife.
Paul and Henning have known each other for several years and previously managed an international incubator together. They asked themselves how it can be that alternative investments are still based on such outdated structures when there are better technological solutions. The key question was how to enable private investors to invest even small amounts of money in exclusive tangible assets such as real estate, art, fine wine or classic cars in order to build up a diverse investment portfolio and benefit from the value increase – just like an owner.